So you're building something that matters, a grocery store in a neighborhood that traditional retail abandoned, a fintech tool that serves people banks won't touch, and you're trying to figure out how to fund it. Welcome to the weird and wonderful world of blended capital. Here's the thing we've learned: there's no single "right" investor for community-focused ventures. There's a stack . And understanding how that stack works is probably the most important capital education y

This is part 1 of our 3-part series breaking down why we chose Wefunder and what community ownership really means at Storehouse. Here's the thing about worker ownership that most people don't get : it's not some feel-good buzzword we threw on our website to sound progressive. It's literally how we think business should work. And honestly? It's been one of the hardest things to explain to people because we're so used to the old way of doing things. When we say "worker-owned,"

Here's what we keep coming back to: technology should solve real problems for real people, not create new ones. That's why we're building the Storehouse Wallet and our AI Insight Platform : not because fintech is trendy, but because we believe embedding financial tools directly into where families already shop for food creates something that's never existed before. A system that actually works for working families instead of against them. But let's be clear about what we're b

Most startups hide their experiments until they have perfect results to announce. We're doing the opposite at Storehouse. We're sharing our work in the open while being careful about where things are in the process : loyalty and Storehouse Wallet are in a small closed beta with a few people and partners, and we're openly discussing community finance models, worker-owned retail structures, and data insights with our neighbors : because we believe transparency builds better sol